Ebay The movement

In the summer of 2023, eBay got the rights to the Italian Women's Serie A and wanted to celebrate women in football with an epic and dynamic intro. I had the honor of co-directing this video from start to finish. To be clear, I practically never touched - except for two scenes - the project files, yet I feel this is one of my projects in every sense.
Year
2023
Role
Co-creative director
Agency
Rocketpanda
Join the movement
My team and I led four creative proposals, eventually seeing the one where a player drags an entire city with her passion chosen. The result is 16 seconds of beautiful cell animation, a burst of bright colors, and a compelling rhythm from start to finish. Ready to join in?
A game of lights and shadows
It took several weeks to set the style for this project, but in the end, we created a nighttime world where lights, shadows, and colors blend, enhancing each other. The sharp design elements, however, don't take away from the fluidity of the movements. What unfolds in the heart of this city is a choreography that flows smoothly to the stadium, to kick-off.
Behind the scene
In the stadium and bar scenes, I also took on the role of compositor/animator. While much of the project was drawn frame by frame, significant work was done in the background to add noise to all scenes in post-production. In my case, I handled client communication, creative development, stylistic choices, and animations along with my indispensable partner, Riccardo Albertini. Below, I'll share a behind-the-scenes glimpse to give you an idea of the process.
Undoubtedly one of my favorite projects, it's been a tremendous learning experience in terms of direction. Thrilled to have been a part of it!
Throughout the extensive production journey of a project like this, I had the chance to wear multiple hats, including:
Creative director ā€¢ Art Director ā€¢ 2d Animator ā€¢ Compositor
Want to make
your project
glow?