Mectron

This is the first in a series of videos aimed at raising awareness that dental hygiene doesn't have to be a pain. I had the opportunity to co-direct this video from its initial concept all the way to the final render. Specifically, I delved into story development, layouts, look development, rendering, and post-production.

Year

2023

Role

Art Director

Agency

Rocketpanda

WELCOME TO THE DYNO AGE

I've put my creative spin on every frame of this video, starting from the very rough initial storyboard sketches and then taking the lead in the 3D development. Finally, I delved into lighting, look-dev, and even crafted a few animation shots to make it pop.

It doesn't hurt anymore

As you can see the temperature really changes from the dyno age, where everything is tinted by redish colors, to more pacific, relaxing ones. All of this in order to transmit to patients and viewers the idea that dental profilaxis has not the same old, painful, vibes.

That's a wrap from the dentist's chair! Hope you enjoyed those 3D assets. And remember, twice-a-day brushing keeps the cavities away!

Throughout the extensive production journey of a project like this, I had the chance to wear multiple hats, including:

Creative Director • Art Director • 3D Artist • Look Dev • Animator

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